This scale measures the extent to which seeing an image — such as a photo showing a hand near, though not touching, a product — stimulates mental visualization of holding that product. Jha, Balaji, and Peck (2023) used it in Studies 2a, 2b, and 3.
7-point Likert (1=Strongly disagree, 7=Strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .85, .90, and .89 in Studies 2a, 2b, and 3, respectively (Jha, Balaji, and Peck 2023, p. 367). Validity was not discussed per se, but the scale was used as a successful manipulation check in Study 2a, offering preliminary support for predictive validity. Note on origin: the scale is described as adapted from a measure by Peck, Barger, and Webb (2013), while Peck and Childers (2003), 'Individual Differences in Haptic Information Processing: The Need for Touch Scale,' is also cited as a source; consult the focal article to confirm which instrument the items derive from. The Peck and Childers (2003) reference is listed below. Related to, but distinct from, the existing 'Haptic Imagery Vividness (Product-related)' entry (ID 90009), which traces to the same Peck-authored line of touch-imagery research via a different paper (Ringler, Sirianni, and Christenson 2021).
Jha, Subhash, M.S. Balaji, and Joann Peck (2023), "Conveying Product Weight in Digital Media Using a Hand Image," Journal of Retailing, 99 (3), 353-369.
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