Purchase Likelihood (In-Store Product Search)

What it measures

This three-item scale measures how likely a consumer is to buy a particular product, including actively looking for it in a store and buying it when needed in the future. Jha, Balaji, and Peck (2023) used it with U.S. MTurk participants in research on how showing a hand holding a product in digital media conveys the product's weight. The scale was adapted from a measure developed by Biswas, Bhowmick, Guha, and Grewal (2013).

Response format

7-point scale (1 = very unlikely, 7 = very likely)

Scale items

• How likely are you to purchase the ___?
• How likely would you be to actively seek out the ___ in a store to purchase it?
• How likely would you buy the ___ if you need it in the future?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .95 (Study 3, n = 566) (Jha, Balaji, and Peck 2023, p. 367); validity was not discussed. The blanks are filled with the name of the focal product (e.g., mobile phone). Named with a qualifier to distinguish it from Purchase Likelihood (ID 891); see also Purchase Likelihood at Current Price (ID 834), Purchase Likelihood from Online Retailer (ID 835), and Purchase Intention (Product Shown) (this batch).

Citation

Jha, Subhash, M. S. Balaji, and Joann Peck (2023), "Conveying Product Weight in Digital Media Using a Hand Image," Journal of Retailing, 99 (3), 353-369.

Keywords

More Retail & Shopper Psychology scales

• Purchase Intention (Product Shown)2022 · 3 items
• Purchase Likelihood from Online Retailer2016 · 3 items
• Interest in Renting the Product from the Store2022 · 3 items
• Haptic Imagery of the Product2023 · 3 items
• Intention to Visit2020 · 3 items
• Repurchase Intention2007 · 4 items