Intention to Visit

What it measures

The scale captures stated behavioral intention, assessing the likelihood a person reports visiting a place in the near future. Its simple, adaptable wording makes it easy to repurpose across retail, hospitality, and service contexts.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• How likely are you to visit the _____ soon?
• How likely are you to visit the _____ the first chance you get?
• How likely are you to visit the _____ in the next three days?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Mead, Richerson, and Li (2020), though the phrasing resembles many standard intention measures. Used across three MTurk studies (restaurant and retail contexts) with strong reliability (α = .87–.93). Validity wasn't separately assessed. Note: item wording references a specific destination type (e.g., 'restaurant' or 'retailer') that should be adapted to your context.

Citation

Mead, J.A., Richerson, R., & Li, W. (2020). Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing, 96(2), 282-296.

Keywords