Intention to Visit

What it measures

A straightforward stated-intention measure — how likely someone says they are to visit a place soon, across three items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• How likely are you to visit the _____ soon?
• How likely are you to visit the _____ the first chance you get?
• How likely are you to visit the _____ in the next three days?

Citation

Mead, J.A., Richerson, R., & Li, W. (2020). Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing, 96(2), 282-296.

Keywords