Health Benefits of Sunscreen

What it measures

A five-item Likert-type scale designed to measure a person's beliefs about the positive, health-related consequences of using sunscreen.

Response format

7-point scale

Scale items

• Using sunscreen can reduce the threat of skin problems.
• Using sunscreen can prevent sunburns.
• Using sunscreen can prevent skin cancer.
• Using sunscreen can prevent freckles and age spots.
• Using sunscreen can prevent wrinkles.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Keller, Punam A. (2006), “Regulatory Focus and Efficacy of Health Messages,” Journal of Consumer Research, 33 (June), 109-114.

Keywords