Four bipolar items assess a consumer's attitude toward the nutritional quality of a product, drawing on perceptions of general nutrition level, dietary importance, heart health, and overall healthiness. The scale was used across three studies examining how health claims and nutrition labels affect food product evaluations.
Kozup, J. C., Creyer, E. H., & Burton, S. (2003). Making healthful food choices: The influence of health claims and nutrition information on consumers' evaluations of packaged food products and restaurant menu items. Journal of Marketing, 67(April), 19–34.
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