Captures the tendency for consumers to be excessively future-oriented and self-denying — leading to under-indulgence and subsequent regret. Unlike self-control (which prevents harmful behaviour), hyperopia prevents even guilt-free pleasures. Validated as distinct from self-control, frugality, materialism, tightwad propensity, conscientiousness, and impulsive buying. Test-retest reliability: r=0.80 over 2 weeks. No gender or age effects.
7-point Likert (1=strongly disagree to 7=strongly agree); items averaged; no reverse coding; higher scores = greater hyperopia
Full scale items shown. Always cite the original source when using this scale in research.
All 6 items positively worded — no reverse coding. No mean scores reported; no significant gender or age effects. High hyperopia predicts under-indulgence and retrospective regret about missed pleasures.
Haws, K.L., & Poynor, C. (2008). Seize the day! Encouraging indulgence for the hyperopic consumer. Journal of Consumer Research, 35(4), 680–691.
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