Impulse Buying Tendency Scale

What it measures

Measures the dispositional tendency to buy impulsively — to experience sudden, often powerful urges to purchase something immediately, without deliberation. Captures both the spontaneous urge and a relative disregard for consequences. One of the most widely used measures in impulse buying research.

Representative items

• I often buy things spontaneously.
• 'Just do it' describes the way I buy things.
• I buy things according to how I feel at the moment.
• I carefully plan most of my purchases. (R)
• Sometimes I feel like buying things on the spur-of-the-moment.

Citation

Rook, D.W., & Fisher, R.J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305–313.