This scale measures how genuine and real a person believes a social media influencer to be as an actual user of a product they are promoting. Rizzo et al. (2023) used it to test how sensory language in influencer posts shapes perceived authenticity.
7-point scale (strongly disagree (1) to strongly agree (7))
Full scale items shown. Always cite the original source when using this scale in research.
The scale was highly reliable (α = .96; Rizzo et al. 2023, p. 818) in a Prolific sample. Validity was not separately discussed. The scale appears to have been created for this dissertation-based study, inspired by conceptual work on authentic consumption cues (Beverland and Farrelly 2010), though that source is qualitative and does not itself contain a matching item set. The blanks should be filled with the influencer's name or a pronoun.
Rizzo, Giovanni Luca Cascio, Jonah Berger, Matteo De Angelis, and Rumen Pozharliev (2023), "How Sensory Language Shapes Influencer's Impact," Journal of Consumer Research, 50 (4), 810-825.
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