Willingness to Disclose on the Device

Willingness to Disclose on the Device
4 items 2020 α 0.87 Free Melumad, S., & Meyer, R.

What it measures

The scale measures how uninhibited and revealing a person feels when posting content on a particular device, relevant to research comparing self-disclosure across smartphones and other devices.

Response format

Likely 7-point Likert (exact anchors not stated in source)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not indicated by Melumad and Meyer (2020), who appear to have created the scale themselves; used with a large MTurk sample (n = 544) to compare disclosure willingness between smartphones and PCs. Reliability was good (α = .87). Validity wasn't discussed. Item wording requires establishing which device is being rated in context.

Citation

Melumad, Shiri and Robert Meyer (2020), "Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure," Journal of Marketing, 84 (3), 28-45.

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Keywords

#self-disclosure#smartphone#socialmedia#devicecomparison

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