This scale measures how inauthentic, artificial, and disingenuous a person believes a social media post to be. Valsesia and Diehl (2022) used it across five studies to test how sharing experiential versus material purchases affects how genuine a post appears to viewers.
Varies by study: 0-100 slider (Studies 2, 5, 6) or 9-point scale (Studies 3, 4), both anchored not at all / very much
Full scale items shown. Always cite the original source when using this scale in research.
The scale was reliable across administrations (α = .93, Studies 2 and 6; α = .95, Study 5; Valsesia and Diehl 2022). Confirmatory factor analyses supported unidimensionality, and Fornell-Larcker tests supported discriminant validity from a separate measure of attitude toward the post's sender (AVEs of .82, .86, and .82 in Studies 2, 5, and 6). The response format varied between a 0-100 slider and a 9-point scale across studies without an explanation given for the change.
Valsesia, Francesca and Kristin Diehl (2022), "Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users," Journal of Consumer Research, 49 (3), 430-449.
Free access to 2581+ psychometric scales at PsychScales