Social Media Post Authenticity

Name: Social Media Post Authenticity
Creator: Valsesia, F., & Diehl, K.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Inauthenticity and Artificiality of a Social Media Post

3 items 2022 α 0.93 (Studies 2 & 6); 0.95 (Study 5) Free Valsesia, F., & Diehl, K.

What it measures

This scale measures how inauthentic, artificial, and disingenuous a person believes a social media post to be. Valsesia and Diehl (2022) used it across five studies to test how sharing experiential versus material purchases affects how genuine a post appears to viewers.

Representative items

To what extent is this post inauthentic?
To what extent is this post disingenuous?

Citation

Valsesia, Francesca and Kristin Diehl (2022), "Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users," Journal of Consumer Research, 49 (3), 430-449.

View & search this scale interactively →

Free access to 2329+ psychometric scales at PsychScales