Information Source Importance (Mass Media Souces)

Name: Information Source Importance (Mass Media Souces)
Creator: Kim, W. J.
Published: 2009
License: https://psychometricscales.com/methodology.html

ISIInformation Source Importance (Mass Media Souces)

9 items 2009 α .94 Free Kim, W. J.

What it measures

A multiple-item scale measuring information source importance.

Response format

5-point scale

Scale items

Newspaper advertising
Newspaper articles
Magazine advertising
Magazine articles
Radio advertising
Radio news
Television advertising
Television news
Journals/books

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Kim, Wonsuk Jerry and Karen Whitehill King (2009), “Product Category Effects on External Search for Prescription and Nonprescription Drugs,” Journal of Advertising, 38 (1), 5-19.

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Keywords

#advertising#persuasion

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