Informativeness of the Job Ad

What it measures

A four-item likert scale designed to measure the degree to which a person believes that an advertisement about a job opening at a company provides useful details.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• This advertisement provides potential applicants with a comprehensive picture of the jobs being offered.
• In general, this ad provides a good description of __________ as a company.
• I believe this job advertisement is very informative.
• The advertisement provided enough detail for me to decide whether the job openings would be a good fit for

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

Feldman, Daniel C., William O. Bearden, and David M. Hardesty (2006), “Varying the Content of Job Advertisements: The Effects of Message Specificity,” Journal of Advertising, 35 (Spring), 123-141.

Keywords