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Informativeness of the Job Ad

IOTJInformativeness of the Job Ad
4 items 2006 α .82 Free Feldman, D. C., & Hardesty, D. M.

What it measures

A four-item likert scale designed to measure the degree to which a person believes that an advertisement about a job opening at a company provides useful details.

Citation

Feldman, Daniel C., William O. Bearden, and David M. Hardesty (2006), “Varying the Content of Job Advertisements: The Effects of Message Specificity,” Journal of Advertising, 35 (Spring), 123-141.

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