A multidimensional scale measuring locavorism as a consumer ideology — the belief system underlying preferences for locally produced food. Developed through a six-study program using survey, experimental, and field methodologies across eight independent samples. The scale captures three core belief dimensions: lionization (perceptions of local food superiority in taste and nutrition), opposition (distrust of and aversion to long-distance food systems), and communalization (motivation to support local food economies and communities). Validated for discriminant validity against hometown bias and anticorporatism, and demonstrates strong predictive validity for local food choice, purchase likelihood, word-of-mouth, evangelism, and meaningfulness responses to food advertising.
Reich, B.J., Beck, J.T., & Price, J. (2018). Food as ideology: Measurement and validation of locavorism. Journal of Consumer Research, 45(4), 849–868.
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