A seven-item semantic differential scale measuring overall attitude toward food that has been rescued from the waste stream and repurposed for consumption. Items span moral, fairness, utility, aesthetic, evaluative, and cleanliness dimensions of food attitude.
7-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Single alpha: α = .95 — de Visser-Amundson, Peloza & Kleijnen (2021, Study 1b; n = 362 MTurk). VALIDITY: Not reported. Items borrowed from Verneau, La Barbera & Del Giudice (2017).
de Visser-Amundson, Anouk, John Peloza, and Mirjam Kleijnen (2021). Food rescue: Antecedents and consequences of rescuing food from waste for consumer responses. Journal of the Academy of Marketing Science, 49(5), 866–885.
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