Attitude Toward "Green" Products (Environmental Benefits)

What it measures

A three-item scale measuring a consumer's belief in the environmental effectiveness of green products — specifically whether purchasing and using such products genuinely contributes to environmental protection and pollution reduction. One item is reverse-scored. Developed as part of a broader study on consumer ambivalence toward sustainable consumption, the scale focuses on the instrumental environmental dimension of green product attitudes rather than aesthetic, ethical, or social identity aspects.

Representative items

• Green products are good for the environment.
• Green products can effectively reduce pollution.

Citation

Chang, Chingching (2011). Feeling ambivalent about going green. Journal of Advertising, 40(4), 19–32.