Market Knowledge Tacitness Scale

What it measures

Measures the extent to which a firm's market knowledge is tacit — not explicit but difficult to codify, document, and communicate without personal experience. Based on Szulanski's (1996) operationalization. Higher scores indicate more tacit (harder to articulate) market knowledge.

Representative items

• Market knowledge competencies are difficult to comprehensively document in manuals or reports.
• Market knowledge competencies are difficult to precisely communicate through written documents.

Citation

De Luca, L.M. & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(1), 95–112.