Market Knowledge Specificity Scale

What it measures

Measures the extent to which a firm's market knowledge is tailored to the requirements of its specific business context and would lose value in other contexts. Higher scores indicate more idiosyncratic, firm-specific market knowledge.

Response format

Likert

Scale items

• Our knowledge of customers and competitors is quite specific to our kind of business.
• It will be very difficult for an employee to transfer market knowledge acquired in our firm to other business environments.
• Our market knowledge and skills are tailored to meet the specific conditions of our business.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

CR = .82, AVE = .60. New scale grounded in Reed and DeFillippi (1990). 5-point scale (1='strongly disagree', 5='strongly agree'). One item dropped: 'Our market knowledge largely depends on the human and physical assets we have dedicated to acquiring information about market conditions'. Specificity affected innovation performance fully through KIMs (complete mediation).

Recommended companion scales

Citation

De Luca, L.M. & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(1), 95–112.

Keywords