Market Knowledge Specificity Scale

What it measures

Measures the extent to which a firm's market knowledge is tailored to the requirements of its specific business context and would lose value in other contexts. Higher scores indicate more idiosyncratic, firm-specific market knowledge.

Representative items

• Our knowledge of customers and competitors is quite specific to our kind of business.
• Our market knowledge and skills are tailored to meet the specific conditions of our business.

Citation

De Luca, L.M. & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(1), 95–112.