Memory Efficacy

What it measures

The scale assesses a person's general confidence that they will remember their current experiences in the future, a belief shown to influence whether people act in line with their values.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• How inaccurate or accurate does your memory tend to be? very inaccurate / very accurate
• To what extent do you believe your memory is generally unreliable or reliable? very unreliable / very reliable
• To what extent do you expect to forget or remember most of what you do? definitely forget / definitely remember
• In general, how would you rate your own memory? very bad / very good

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Touré-Tillery and Kouchaki (2021) created this scale by drawing on earlier self-efficacy work by Chen, Gully, and Eden (2001) and Schwarzer and Jerusalem (1995). Reliability was strong across studies (α = .88–.94). Validity wasn't directly addressed, though a supporting factor analysis was conducted in one study.

Citation

Touré-Tillery, Maferima and Maryam Kouchaki (2021), "You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior," Journal of Consumer Research, 47 (5), 737-754.

Keywords