Task-Specific Self-Efficacy

What it measures

Five seven-point Likert-type items assess the degree to which a consumer believes they are capable of successfully using or performing a specified task. The focal object is inserted via blanks in each item, allowing the scale to be applied to self-service technologies, new service delivery modes, or other task-specific contexts. Items tap capability, confidence, scope of abilities, qualification, and experience-based confidence.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I am fully capable of using the __________.
• I am confident in my ability to use the __________.
• Using the __________ is well within the scope of my abilities.
• I do NOT feel I am qualified for the task of __________. (r)
• My past experiences increase my confidence that I will be able to successfully use the __________.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas of .94 (Study 1) and .96 (Study 2) were reported. CFA confirmed acceptable fit with significant factor loadings and evidence of discriminant validity using confidence interval and variance extracted tests. The name of the focal good or service should be placed in each blank. Item 4 requires additional wording to describe the task.

Citation

Meuter, M. L., Bitner, M. J., Ostrom, A. L., & Brown, S. W. (2005). Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies. Journal of Marketing, 69(2), 61–83.

Keywords