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Task-Specific Self-Efficacy

TSSEA consumer's belief in their ability to successfully complete a specified task, such as using a self-service technology or unfamiliar service delivery mode
5 items 2005 α .94 Free Meuter, M. L., Bitner, M. J., Ostrom, A. L., & Brown, S. W.

What it measures

Five seven-point Likert-type items assess the degree to which a consumer believes they are capable of successfully using or performing a specified task. The focal object is inserted via blanks in each item, allowing the scale to be applied to self-service technologies, new service delivery modes, or other task-specific contexts. Items tap capability, confidence, scope of abilities, qualification, and experience-based confidence.

Citation

Meuter, M. L., Bitner, M. J., Ostrom, A. L., & Brown, S. W. (2005). Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies. Journal of Marketing, 69(2), 61–83.

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