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Imagery Vividness (Visual — VVIQ)

IMVIVVVIQVividness of visual mental imagery
16 items 1973 α .85 Free Marks, D. F.

What it measures

Sixteen items assess the clarity and vividness of visual mental images a person can evoke, covering people, natural scenes, and retail environments. Measures general visual imagery ability rather than responses to a specific stimulus.

Citation

Marks, D. F. (1973). Visual imagery differences in the recall of pictures. British Journal of Psychology, 64(1), 17–24.

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