Salience of the Stock Price’s Visual Transitions

What it measures

How noticeable are day-to-day swings in a stock price display? Five paired items rate visual vividness of those transitions.

Response Format

7-point semantic differential

Representative items

• Not at all salient / Very salient
• Not at all vivid / Very vivid
• Not at all noticeable / Very noticeable
• Not at all visible / Highly visible
• Not at all clear / Very clear

Citation

Kim, J., & Lakshmanan, A. (2021). Do Animated Line Graphs Increase Risk Inferences?. Journal of Marketing Research, 58(3), 595–613.

Keywords