This scale measures how strongly a consumer prefers visual simplicity, sparse design, and empty space, especially in their home. It is one of three dimensions in Wilson and Bellezza's (2022) consumer minimalism instrument, alongside number of possessions and mindfully curated consumption, developed through qualitative work followed by a series of quantitative studies.
7-point Likert (1=strongly disagree, 4=neither agree nor disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .86 (Study 2) and .84 (Study 3) (Wilson and Bellezza 2022, p. 805); the scale was used in other studies without reported alphas. Test-retest correlations in Study 5 (p. 808) were .75 over one week (163 Columbia Business School graduate students) and .72 over seven weeks (245 Prolific participants). Evidence supported unidimensionality and content, discriminant, known-groups, and predictive validity; AVEs were .62 (Study 2) and .57 (Study 3). Directions: 'Please indicate your agreement with each of the following statements about yourself.'
Wilson, Anne V. and Silvia Bellezza (2022), "Consumer Minimalism," Journal of Consumer Research, 48 (5), 796-816.
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