Proenvironmental Behavior

Expected Frequency of Engaging in Pro-Environmental Behaviours
13 items 2023 α 0.89 (Study 4A, n = 339) Free Xu, L., Zhao, S., Cotte, J., & Cui, N.

What it measures

This thirteen-item scale measures how often a person expects to carry out a range of environmentally friendly behaviours over a coming period, such as saving water and electricity, buying products with less packaging or recycled content, choosing low-emission transport, and donating to environmental causes. Xu, Zhao, Cotte, and Cui (2023) used it with MTurk participants in research on how a cyclical view of time encourages pro-environmental behaviour. No source was stated, although several items resemble those in scales by Roberts (1996) and Hartmann, Apaolaza, and Eisend (2016).

Response format

7-point frequency scale (1 = never, 7 = every time)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .89 (Study 4A, n = 339) (Xu et al. 2023, p. 733); validity was not discussed. Directions: 'Please indicate how often you will do the behaviors in the coming six months.' The time frame can be changed with small edits to the directions and items, including a past-tense version (e.g., how often the behaviours were performed in the last six months) to measure reported rather than expected behaviour. Item 7 uses a specific temperature threshold that may need adjusting for local conditions. See also Environmentalism (Purchasing Behavior) (ID 90387), Environmentalism in Product Choices Scale (ID 615), and New Ecological Paradigm Scale – Revised (ID 343).

Citation

Xu, Lan, Shuangshuang Zhao, June Cotte, and Nan Cui (2023), "Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior," Journal of Consumer Research, 50 (4), 722-741.

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Keywords

#pro-environmentalbehaviour#greenconsumption#sustainablebehaviour#ecologicallyconsciousconsumerbehaviour#recycling#energysaving#environmentalintentions

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