Consumer Social Responsibility Scale

What it measures

Measures the degree to which consumers consider environmental, social, and economic consequences of their purchase decisions and modify their behaviour accordingly. Consumer socially responsible behaviour encompasses recycling, ethical sourcing preferences, support for socially responsible companies, and reduced consumption. One of the earliest and most widely used consumer social responsibility measures.

Representative items

• I make every effort to buy products from companies with good environmental records.
• I consider energy efficiency when choosing household appliances.
• I would boycott a company whose practices I considered unethical.
• I am willing to accept a reduced standard of living to protect the environment.
• I try to buy products produced by socially responsible companies even if they cost more.

Citation

Antil, J.H. (1984). Socially responsible consumers: Profile and implications for public policy. Journal of Consumer Affairs, 18(2), 225–252.