Ethical Fashion Consumption Scale

What it measures

Measures consumer attitudes and intentions toward ethical fashion consumption — including concern for environmental impact of fashion production, concern for labour conditions and social justice in fashion supply chains, and willingness to pay a premium for ethically produced clothing. Increasingly relevant given growing attention to fast fashion's social and environmental costs.

Representative items

• I am concerned about the environmental impact of the fashion industry.
• I actively seek out fashion brands that treat their workers fairly.
• I consider labour conditions when buying clothes.
• I would be willing to pay more for clothing that is ethically produced.
• The sustainability credentials of a brand influence my purchasing decisions.

Citation

Joergens, C. (2006). Ethical fashion: Myth or future trend? Journal of Consumer Behaviour, 5(4), 360–371.