Knowledge of Fair Trade Certification

What it measures

The scale captures how much a consumer believes they know about fair trade certification, relevant to research on ethical consumption and sustainability messaging.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I know Fair Trade certification process in detail.
• I know what is required to become Fair Trade certified farmers.
• I know how much Fair Trade farmers are paid for their crop.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Kim and Han (2020), who used the scale with graduate students at a large public university. Reliability was acceptable (α = .81). Validity wasn't separately assessed.

Recommended companion scales

Citation

Kim, C.H., & Han, E. (2020). Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response. Journal of Retailing, 96(2), 235-250.

Keywords