Knowledge of Fair Trade Certification

What it measures

Three items check how well someone actually understands what Fair Trade certification requires, beyond just recognising the label.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I know Fair Trade certification process in detail.
• I know what is required to become Fair Trade certified farmers.
• I know how much Fair Trade farmers are paid for their crop.

Citation

Kim, C.H., & Han, E. (2020). Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response. Journal of Retailing, 96(2), 235-250.

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