Prosocial Consumption - Distant-Others Scale

What it measures

Measures a person's self-expressed likelihood of engaging in consumption behaviours over a specified period that are believed to benefit people in other countries or distant parts of the world. The scale captures behavioural intentions toward globally oriented prosocial consumption, such as boycotting products made with exploitative labour, purchasing cause-related products benefiting foreign charities, donating to international conservation causes, and avoiding products tested on animals abroad.

Representative items

• Refuse to buy a product if it is made using child or sweat shop labor in foreign countries.
• Donate money to a charitable organization/cause benefiting rainforest conservation in foreign countries.

Citation

Cavanaugh, L.A., Bettman, J.R., & Luce, M.F. (2015). Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption. Journal of Marketing Research, 52(5), 657-673.