Measures a person's self-expressed likelihood of engaging in consumption behaviours over a specified period that are believed to benefit people in other countries or distant parts of the world. The scale captures behavioural intentions toward globally oriented prosocial consumption, such as boycotting products made with exploitative labour, purchasing cause-related products benefiting foreign charities, donating to international conservation causes, and avoiding products tested on animals abroad.
Full scale items shown. Always cite the original source when using this scale in research.
Used by Cavanaugh, Bettman & Luce (2015) in Study 1 (n = 82 college students) and apparently Study 2. The scale source was not stated and appears to have been created by the authors. Alpha = .80. Validity was not discussed. Response instructions specified behaviours 'over the coming year'. Response scale is a 7-point likelihood scale (1 = extremely unlikely, 7 = extremely likely), not a standard Likert agreement scale. Designed and validated as a companion to the Prosocial Consumption - Close-Others Scale (ID 652) from the same paper; the theoretical distinction between close and distant targets is central to the paper's argument about the unique role of the emotion of love in driving prosocial behaviour toward distant others.
Cavanaugh, L.A., Bettman, J.R., & Luce, M.F. (2015). Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption. Journal of Marketing Research, 52(5), 657-673.
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