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Company Overseas Labour Practice Attitude

COLPAConsumer attitude toward the fairness and ethicality of a company's treatment of its overseas and domestic employees
5 items 2004 α .97–.98 Free Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M.

What it measures

Five items assess a consumer's beliefs about a company's social responsibility toward its workers — encompassing fair wages, fair labour practices, appropriate benefit packages, prohibition of underage labour, and equitable working conditions across factory locations.

Citation

Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(October), 16–32.

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