Company Overseas Labour Practice Attitude

What it measures

Five items assess a consumer's beliefs about a company's social responsibility toward its workers — encompassing fair wages, fair labour practices, appropriate benefit packages, prohibition of underage labour, and equitable working conditions across factory locations.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• __________ has a strong record on fair labor practices in its overseas manufacturing plants.
• __________ has a strong record of compensating foreign employees fairly.
• __________ has a strong record of providing fair benefit packages for all of its employees.
• __________ has a record of not hiring underage children in its overseas manufacturing plants.
• __________ 's working conditions in overseas factories are equal to those in U.S. factories.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas of .98 (Study 2) and .97 (Study 3). Very high internal consistency suggests item overlap. Blanks should be replaced with the company name. The items are highly specific to overseas manufacturing contexts — appropriateness should be considered for service or domestic-only businesses.

Citation

Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(October), 16–32.

Keywords