Corporate Community Giving Attitude

What it measures

Five items assess a person's attitude toward a specific company's commitment to giving back to local communities and integrating charitable contributions into its business activities.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• __________ is committed to using a portion of its profits to help nonprofits.
• __________ gives back to the communities in which it does business.
• Local nonprofits benefit from __________'s contributions.
• __________ integrates charitable contributions into its business activities.
• __________ is involved in corporate giving.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Developed by Lichtenstein, Drumwright, and Braig (2004); alpha .90. Blanks in items should be replaced with the company name. Scale name in source described as measuring corporate social responsibility orientation.

Citation

Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16–32.

Keywords