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Corporate Community Giving Attitude

CCGAConsumer attitude toward a company's charitable support for community nonprofits
5 items 2004 α .90 Free Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M.

What it measures

Five items assess a person's attitude toward a specific company's commitment to giving back to local communities and integrating charitable contributions into its business activities.

Citation

Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16–32.

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