Perceived CSR Spending Level

What it measures

Measures the degree to which a consumer perceives that a company spends substantial financial resources on its socially responsible activities. Draws conceptual inspiration from Kirmani's (1990, 1997) work on perceived advertising expenditure as a signal. High perceived CSR spending can influence downstream judgements of price fairness.

Representative items

• _____ bears considerable costs for its social activities.
• The amount of money that _____ invests in its social projects is very large.
• _____ incurs very high costs for its social engagement.

Citation

Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.