CSR Sales-Contingency Belief

What it measures

Assesses the extent to which a consumer believes that a company's level of social engagement fluctuates based on its product sales performance, suggesting that CSR is a commercially contingent rather than principled commitment. Used as a manipulation check in research examining how CSR framing affects perceptions of price fairness.

Representative items

• The extent of _____'s social activities depends on how many products they sell.
• _____ engages to a greater extent in social activities if it sells more products.
• The extent to which _____ engages in social projects depends on their product sales.

Citation

Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.