Genuine CSR Motive Attribution

What it measures

Captures the extent to which a consumer believes a company's socially responsible behaviours are driven by genuine concern and selfless motivation rather than strategic or commercial interests. Originally labelled intrinsic CSR attribution. Used across multiple studies as a manipulation check for CSR framing.

Response format

7-point Likert (I do not agree at all / I fully agree)

Scale items

• The company engages in good deeds because it is genuinely concerned about being socially responsible.
• The company supports good causes out of unselfish motives.
• The good deeds of the company are based on the honest wish to do good.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Originally labelled 'intrinsic CSR attribution' by Habel et al. (2016). Scale was used as a manipulation check across Studies 3, 4, and 6. Alphas: .928 (Study 3), .933 (Studies 4 & 6). Should be distinguished from extrinsic/strategic CSR motive scales.

Recommended companion scales

Citation

Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.

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