Genuine CSR Motive Attribution

What it measures

Captures the extent to which a consumer believes a company's socially responsible behaviours are driven by genuine concern and selfless motivation rather than strategic or commercial interests. Originally labelled intrinsic CSR attribution. Used across multiple studies as a manipulation check for CSR framing.

Representative items

• The company engages in good deeds because it is genuinely concerned about being socially responsible.
• The company supports good causes out of unselfish motives.
• The good deeds of the company are based on the honest wish to do good.

Citation

Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.