Sustainable & Ethical Consumption Scales

52 validated scales · all free to use

Scales for measuring consumer responses to sustainability, ethics and corporate social responsibility. The domain includes CSR perceptions, green purchase intention, sustainable consumption values, consumer social responsibility, consumers' ethical beliefs, ethical fashion consumption and fair trade purchase intention. It also covers cause-related marketing, sponsorship, charitable giving and donation, perceived greenwashing, boycotting, anti-consumption and voluntary simplicity. These scales support research on the attitude-behaviour gap in ethical consumption, the credibility of corporate sustainability claims and prosocial consumer behaviour. Tourism-specific sustainability measures sit in the Sustainable & Responsible Tourism domain.

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Other Marketing domains

Consumer BehaviourConsumer Decision MakingBranding & Brand PsychologyAdvertising & PersuasionService MarketingDigital Marketing & TechnologyRetail & Shopper PsychologyPrice & PromotionsEmotion & AffectSustainable & Ethical ConsumptionB2B Marketing & SalesMarketing Strategy & InnovationPolitical & Social Marketing

All Sustainable & Ethical Consumption scales (A–Z)

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