Product Intelligence (Reactivity)

What it measures

A four-item scale measuring product intelligence.

Response format

7-point scale

Scale items

• acts on the basis of observations.
• keeps an eye on its environment.
• reacts to changes.
• directly adapts its behavior to the environment.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos (2007), “Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction,” Journal of the Academy of Marketing Science, 35 (3), 340-356.

Keywords