A three-item likert scale designed to measure a person's beliefs regarding the malleability of traits and attributes related to things in the world (self, others, and the environment).
Jain, Shailendra Pratap, Pragya Mathur, and Durairaj Maheswaran (2009), “The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation,” Journal of Marketing Research, 46 (1), 56-65.
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