Implicit Theory (General World-Order)

ITImplicit Theory (General World-Order)
3 items 2009 α .83 Free Jain, S. P., & Maheswaran, D.

What it measures

A three-item likert scale designed to measure a person's beliefs regarding the malleability of traits and attributes related to things in the world (self, others, and the environment).

Response format

6-point Likert (1=strongly disagree, 6=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .83) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Jain, Shailendra Pratap, Pragya Mathur, and Durairaj Maheswaran (2009), “The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation,” Journal of Marketing Research, 46 (1), 56-65.

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Keywords

#sustainability
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