Hotel Resource Conservation Intention

What it measures

Captures the degree to which a hotel guest intends to engage in pro-environmental, resource-conserving behaviours during their stay. Items address housekeeping opt-out, towel reuse, general electricity saving, and temperature management. Developed through preliminary studies and administered in actual hotel room settings.

Response format

9-point Likert (strongly disagree / strongly agree)

Scale items

• I intend to forgo housekeeping services during my stay.
• I will definitely tell housekeeping not to bother cleaning my room each day.
• I will re-use my hotel towels.
• I will save electricity during my stay at this hotel.
• I will set the A/C at a warmer temperature to conserve power.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Used in Study 2 by Wang, Krishna, & McFerran (2017) with 548 undergraduate students in a real hotel room setting. Alpha = .93. Item 5 (A/C temperature) can be excluded without affecting results. 9-point Likert scale. Examines how hotel firm-level environmental cues influence guest conservation intentions.

Recommended companion scales

Citation

Wang, W., Krishna, A., & McFerran, B. (2017). Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms. Journal of Marketing Research, 54(3), 478–494.

Keywords