Hotel Resource Conservation Intention

What it measures

Captures the degree to which a hotel guest intends to engage in pro-environmental, resource-conserving behaviours during their stay. Items address housekeeping opt-out, towel reuse, general electricity saving, and temperature management. Developed through preliminary studies and administered in actual hotel room settings.

Representative items

• I intend to forgo housekeeping services during my stay.
• I will re-use my hotel towels.
• I will save electricity during my stay at this hotel.
• I will set the A/C at a warmer temperature to conserve power.

Citation

Wang, W., Krishna, A., & McFerran, B. (2017). Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms. Journal of Marketing Research, 54(3), 478–494.