CSR Perceptions Scale

What it measures

Measures consumer perceptions of a company's corporate social responsibility across four areas: community involvement, environmental practices, employee treatment, and product/service responsibility. CSR perceptions influence brand attitudes, purchase intention, and customer loyalty — particularly among consumers with strong CSR values. Key measure in research on cause-related marketing and sustainable brand management.

Response format

Likert (1–7, strongly disagree to strongly agree)

Scale items

• [Company] is committed to using a portion of its profits for charitable purposes.
• [Company] contributes to campaigns and programmes that address social issues.
• [Company] integrates charitable contributions into its business activities.
• [Company] is environmentally responsible.
• [Company] is concerned about improving the wellbeing of society.
• [Company] fulfils its social responsibilities.
• [Company] operates in ways that protect the natural environment.
• [Company] gives back to the communities in which it operates.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Four subdomain scores and a total. CSR perceptions most strongly predict loyalty and WOM when consumers identify with the company's values (high company-consumer identification). Greenwashing perceptions undermine CSR communication effectiveness — authenticity perceptions moderate outcomes.

Recommended companion scales

Citation

Luo, X., & Bhattacharya, C.B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1–18.

Keywords