CSR Perceptions Scale

What it measures

Measures consumer perceptions of a company's corporate social responsibility across four areas: community involvement, environmental practices, employee treatment, and product/service responsibility. CSR perceptions influence brand attitudes, purchase intention, and customer loyalty — particularly among consumers with strong CSR values. Key measure in research on cause-related marketing and sustainable brand management.

Representative items

• This company is committed to using a portion of its profits for charitable causes. (Community)
• This company has programmes to minimise its negative impact on the environment. (Environmental)
• This company is committed to the well-being of its employees. (Employee)
• This company is committed to producing high quality, safe products. (Product)

Citation

Luo, X., & Bhattacharya, C.B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1–18.