Company-Related Beliefs

What it measures

A five-item scale measuring company-related beliefs.

Response format

7-point scale

Scale items

• are consistent with my ethical values.
• The workforce at __________ is diverse.
• employees are well compensated.
• operate in an environmentally friendly manner.
• are successful in terms of profits.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Biehal, Gabriel J. and Daniel A. Sheinin (2007), “The Influence of Corporate Messages on the Product Portfolio,” Journal of Marketing, 71 (3), 12-25.

Keywords