Three items measure how strongly a consumer believes that a product would make them feel environmentally conscious, sustainable, and eco-friendly. Developed for use in a study and replication examining how past identity salience affects demand for repurposed products.
7-point scale (1=not at all, 7=very)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .93 (Study 3) and .91 (Replication Study 3A). The response anchors are 'not at all' to 'very' rather than standard agree–disagree labels. Item 1 ('How sustainable would you feel with this product?') is flagged in the original article as potentially ambiguous — it may tap self-sustainability rather than environmental sustainability — and some thought should be given to rephrasing it before use.
Kamleitner, B., Thürridl, C., & Martin, B. A. S. (2019). A Cinderella story: How past identity salience boosts demand for repurposed products. Journal of Marketing, 83(6), 76–92.
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