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Environmental Self-Concept from Product Use

ESCPStrength of a consumer's belief that owning or using a product would make them feel environmentally conscious and sustainable

3 items 2019 α .91–.93 Free Kamleitner, B., Thürridl, C., & Martin, B. A. S.

What it measures

Three items measure how strongly a consumer believes that a product would make them feel environmentally conscious, sustainable, and eco-friendly. Developed for use in a study and replication examining how past identity salience affects demand for repurposed products.

Citation

Kamleitner, B., Thürridl, C., & Martin, B. A. S. (2019). A Cinderella story: How past identity salience boosts demand for repurposed products. Journal of Marketing, 83(6), 76–92.

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