Product Intelligence (Ability to Learn)

PIProduct Intelligence (Ability to Learn)

5 items 2007 α .91 Free Rijsdijk, S. A., & Diamantopoulos, A.

What it measures

A five-item scale measuring product intelligence.

Citation

Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos (2007), “Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction,” Journal of the Academy of Marketing Science, 35 (3), 340-356.

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