Physical Waste Associations

What it measures

The scale assesses how strongly a person mentally associates a product with waste or environmental harm, relevant to sustainability and green-marketing research.

Response format

7-point semantic differential

Scale items

• not linked / tightly linked
• low association / high association
• no connection / high connection

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by de Visser-Amundson, Peloza, and Kleijnen (2021), who appear to have created the scale themselves; participants were shown product information framed around waste before responding. Reliability ranged from good to excellent (α = .84–.97) across two studies. Validity wasn't separately discussed.

Citation

Visser-Amundson, A., Peloza, J., & Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food. Journal of Marketing Research, 58(5), 870-887.

Keywords