Physical Waste Associations

What it measures

How strongly is something mentally linked to the idea of waste or refuse? Three paired items capture that association.

Response Format

7-point semantic differential

Representative items

• not linked / tightly linked
• low association / high association
• no connection / high connection

Citation

Visser-Amundson, A., Peloza, J., & Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food. Journal of Marketing Research, 58(5), 870-887.

Keywords