Imagery of Food Products Linked to Physical Waste
Imagery of Food Products Linked to Physical Waste
3 items
2021
α 0.89
Free
De Visser-Amundson, A., Peloza, J., & Kleijnen, M.
What it measures
How easily can someone picture a food item connected to waste or refuse? Three items get at the vividness of that mental association.
Response Format
7-point Likert (1=strongly disagree, 7=strongly agree)
Representative items
- How vividly could you imagine the products being associated with physical waste?
- How clearly could you imagine the products being linked with physical waste?
- When you read about the products, to what extent did images of physical waste come to mind?
Citation
De Visser-Amundson, A., Peloza, J., & Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food. Journal of Marketing Research, 58(5), 870-887.
Keywords
foodwasteimagerysustainability