Preference for Organic Products

What it measures

The scale captures a consumer's general preference for organic products, validated on a large, nationally representative sample.

Response format

7-point Likert

Scale items

• In terms of food products, I prefer organic products.
• I am ready to spend more money on organic products.
• I buy organic products to reduce the consumption of energy and carbon emissions.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Used by Mai, Hoffmann, and Balderjahn (2021) with a very large, nationally representative German household panel (n = 19,545). Reliability was strong (α = .89). A CFA was conducted alongside five other related measures, supporting the scale's validity.

Citation

Mai, R., Hoffmann, S., & Balderjahn, I. (2021). When Drivers Become Inhibitors of Organic Consumption: The Need for a Multistage View. Journal of the Academy of Marketing Science, 49(6), 1151-1174.

Keywords