Preference for Organic Products

What it measures

Three items check both stated preference for organic food and willingness to pay a premium for it.

Response Format

7-point Likert

Representative items

• In terms of food products, I prefer organic products.
• I am ready to spend more money on organic products.
• I buy organic products to reduce the consumption of energy and carbon emissions.

Citation

Mai, R., Hoffmann, S., & Balderjahn, I. (2021). When Drivers Become Inhibitors of Organic Consumption: The Need for a Multistage View. Journal of the Academy of Marketing Science, 49(6), 1151-1174.

Keywords