Green Purchase Intention Scale

What it measures

Measures the likelihood of purchasing environmentally friendly products. Green purchase intention is the most commonly used dependent variable in green marketing research and is distinguished from general environmental attitude by its specificity to actual purchase contexts. Widely used to test the effects of eco-labels, green claims, CSR communications, and sustainable packaging.

Representative items

• I intend to buy green products in the future.
• I will purchase green products to demonstrate my care for the environment.
• I consider the environmental impact of my choices when purchasing products.
• I am willing to pay a premium price for green products.
• I prefer to buy green products over conventional products.

Citation

Chen, Y.S., & Chang, C.H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520.