Green Purchase Intention Scale

What it measures

Measures the likelihood of purchasing environmentally friendly products. Green purchase intention is the most commonly used dependent variable in green marketing research and is distinguished from general environmental attitude by its specificity to actual purchase contexts. Widely used to test the effects of eco-labels, green claims, CSR communications, and sustainable packaging.

Response format

Likert (1–5, strongly disagree to strongly agree)

Scale items

• I intend to buy eco-friendly products in the near future.
• I will consider buying eco-friendly products for my next purchase.
• I am willing to buy eco-friendly products even if they are more expensive.
• I am likely to buy products that are environmentally friendly.
• I would prefer to buy an eco-friendly product over a non-eco-friendly alternative.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Score = mean. Higher = stronger green purchase intention. Green purchase intention is moderated by green trust (belief in environmental claims), green perceived value, and green perceived risk. The intention-behaviour gap is significant in green consumption — stated intentions frequently exceed actual green purchases.

Recommended companion scales

Citation

Chen, Y.S., & Chang, C.H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520.

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