Warm Glow from Purchasing the Fair Trade Product

What it measures

The scale captures anticipated positive feelings from purchasing a fair trade product, tying ethical consumption to warm-glow theory.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• If I purchase this ___, I would feel good because I not only spend money for myself but also for other people.
• I would feel comfortable if I can help others in need by purchasing this ___.
• I would feel pleased with the purchase because I not only get the product but also help local producers in developing nations.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Kim and Han (2020) appear to have created this scale by drawing on concepts from Monin's (2003) warm glow heuristic work; used with MTurk participants. Reliability was excellent (α = .94). Validity wasn't discussed. This is a companion to another scale from the same paper already on this site, Knowledge of Fair Trade Certification.

Recommended companion scales

Citation

Kim, Claire Heeryung and Eunjoo Han (2020), "Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response," Journal of Retailing, 96 (2), 235-250.

Keywords

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• Prosocial Consumption - Distant-Others Scale2015 · 4 items
• Fair Trade Purchase Intention Scale2005 · 7 items
• Concern About Food Waste2023 · 3 items
• Purchase Motivation (Promoting Company Equality)2021 · 3 items
• Company Overseas Labour Practice Attitude2004 · 5 items