Charity Support Importance

What it measures

Four items measure how personally important a consumer considers it to support nonprofits working toward a specific cause, including identity with and valuation of the cause.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Supporting nonprofits that __________ is important to me.
• I could see myself donating some of my time to supporting nonprofits that help __________.
• Nonprofits that have the goal of __________ make this world a better place to live.
• I can identify with nonprofits that have the goal of __________.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Referred to as 'Nonprofit Domain Importance' by Lichtenstein, Drumwright, and Braig (2004). Alphas .92 (labour practices version) and .86 (reading skills version). Blanks should be replaced with the specific cause or nonprofit goal.

Recommended companion scales

Citation

Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16–32.

Keywords