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Charity Organisation Attitude

COAAttitude toward a charity and its organising body
4 items 2002 α .89 Free Dean, D. H.

What it measures

Four items assess a person's attitude toward a specific charity organisation, capturing admiration, respect, and judgements of the charity's worthiness and objectives.

Citation

Dean, D. H. (2002). Associating the corporation with a charitable event through sponsorship: Measuring the effects on corporate community relations. Journal of Advertising, 31(4), 77–87.

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