Charity Organisation Attitude

What it measures

Four items assess a person's attitude toward a specific charity organisation, capturing admiration, respect, and judgements of the charity's worthiness and objectives.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I admire the organization that puts together the __________.
• I respect the __________ organization.
• The __________ is a worthy cause.
• The objectives of the __________ are worthwhile.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Dean (2002); applied to the Special Olympics. Alpha .89. Blanks in items should be replaced with the charity name. Companion scales by Dean (2002) measure corporate sponsorship altruism and anti-altruism.

Recommended companion scales

Citation

Dean, D. H. (2002). Associating the corporation with a charitable event through sponsorship: Measuring the effects on corporate community relations. Journal of Advertising, 31(4), 77–87.

Keywords