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Corporate Community Relations

CORPCOMRELConsumer perception of a company as a responsible and involved corporate citizen
4 items 2002 α .86 Free Dean, D. H.

What it measures

Four items measure the degree to which a person believes a local business or corporation is a good corporate citizen, fulfilling social responsibilities and giving back to its communities.

Citation

Dean, D. H. (2002). Associating the corporation with a charitable event through sponsorship: Measuring the effects on corporate community relations. Journal of Advertising, 31(4), 77–87.

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