Corporate Community Relations

What it measures

Four items measure the degree to which a person believes a local business or corporation is a good corporate citizen, fulfilling social responsibilities and giving back to its communities.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• __________ is a good corporate citizen of the communities in which it does business.
• __________ works to satisfy its social responsibilities to the communities it serves.
• As a business, the __________ corporation fulfills its social obligations to the communities in which it operates.
• __________ tries to "give back" something to those communities in which it does business.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Dean (2002). Dean used two subsets of items, each yielding alpha .86. Blanks should be replaced with the company or corporation name.

Recommended companion scales

Citation

Dean, D. H. (2002). Associating the corporation with a charitable event through sponsorship: Measuring the effects on corporate community relations. Journal of Advertising, 31(4), 77–87.

Keywords