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Charity Donation Intention

CDISelf-reported likelihood and willingness to donate money to a specific charity
3 items 2018 α .93–.97 Free Hsieh, M.-H., & Yucel-Aybat, O.

What it measures

Three items measure the probability that a respondent would donate money to a specified charity. The scale focuses explicitly on monetary donation rather than other forms of contribution. It was used across all three studies reported in the article, with alphas consistently above .93. The source of the scale was not stated.

Citation

Hsieh, M.-H., & Yucel-Aybat, O. (2018). Persuasive charity appeals for less and more controllable health causes: The roles of implicit mindsets and benefit frames. Journal of Advertising, 47(2), 112–126.

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