Charity Donation Intention

What it measures

Three items measure the probability that a respondent would donate money to a specified charity. The scale focuses explicitly on monetary donation rather than other forms of contribution. It was used across all three studies reported in the article, with alphas consistently above .93. The source of the scale was not stated.

Response format

7-point likelihood scale (1=not at all likely, 7=very likely)

Scale items

• How likely are you to donate money to this charity?
• How willing are you to donate money to this charity?
• If you had money to donate, how likely would you be to contribute to this charity?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas ranged from .93 to .97 across three studies. The response scale uses likelihood anchors rather than standard Likert agree–disagree anchors.

Citation

Hsieh, M.-H., & Yucel-Aybat, O. (2018). Persuasive charity appeals for less and more controllable health causes: The roles of implicit mindsets and benefit frames. Journal of Advertising, 47(2), 112–126.

Keywords