Energy Autonomy Motivation Scale

What it measures

Measures the extent to which the desire for energy independence and self-sufficiency serves as a consumer's reasons for installing a specific energy-saving or innovative product. The scale captures the degree to which the respondent believes the product would reduce their dependence on external energy providers and fossil fuels.

Representative items

• Because installing __________ would make me independent from national energy providers.
• Because installing __________ would reduce my dependence on oil or gas.

Citation

Claudy, M.C., Garcia, R., & O'Driscoll, A. (2015). Consumer resistance to innovation: A behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544.